DEVICE ID

Get connected to
consumers spending time
on Connected TV

Get connected to
consumers spending time
on Connected TV

DEVICE ID

90%

90% of consumers have
access to CTV1

8 Billion

8 billion hours of streaming content
on CTV devices per month2

82%

82% of DTC shoppers take action
after seeing an ad on CTV3

Tapad’s CTV ID offering enables brands and agencies to extend their audience reach to the hottest device in in-home entertainment and target consumers at the household level when they’re most engaged.

The Tapad Graph will correlate CTV IDs to the other digital device IDs in your graph file to provide a more holistic cross-device and cross-platform view of users.

Quick Facts

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Available with MAIDs,
Cookies, Partner IDs

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Reach consumers at the
household level

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Data set comprised of today’s
most popular streaming devices and
connected televisions in market.

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Part of Tapad’s Graph Select
Device ID offering

Already have access to CTV IDs?
Use them as an input ID to build out a graph of connected devices and users based on your existing CTV IDs.

  • Targeting
  • Frequency capping and suppression
  • Journey mapping and attribution

Interested in learning more?

REQUEST A MEETING

Leverage the power of identity resolution across devices

EXPLORE OUR VISUAL IDENTITY TOOL

Interested in learning more?

REQUEST A MEETING

Leverage the power of identity resolution across devices

EXPLORE OUR VISUAL IDENTITY TOOL

CTV ID is only available in specific regions.
1 IAS, Streaming Wars Wave 2: The Impact of Stay-at-Home Behaviors on CTV, April 2020 2 Nielsen, 2019 3 Emerging Alliances Report, Telaria and Hulu, 2019