ONBOARDING

Expand your view of digital
devices at the household level

Expand your view of digital
devices at the household level

ONBOARDING

With Tapad’s global cross-device solution, you can leverage privacy-compliant IP addresses as an onboarding ID to build your graph. The Tapad Graph connects those addresses to devices and other IDs associated with the same IPs, enabling a privacy-safe view of households.

Tip: By pairing IP Onboarding capabilities with Tapad’s CTV ID offering, brands and agencies can benefit from more robust connections — and a more holistic view for OTT and cross-platform initiatives.

Available with MAIDs, Cookies, Partner IDs and CTV IDs

Reach consumers at the individual and/or household level

Part of Tapad’s Graph Select Onboarding offering

Leverage IP Onboarding for:

  • Correlating digital IDs to one another
  • Frequency capping and suppression
  • Journey mapping and attribution

Interested in learning more?

REQUEST A MEETING

Leverage the power of identity resolution across devices

EXPLORE OUR IDENTITY VISUAL TOOL

Interested in learning more?

REQUEST A MEETING

Leverage the power of identity resolution across devices

EXPLORE OUR IDENTITY VISUAL TOOL

IP Onboarding is only available in specific regions.